Slimfast

The team recruited a community of participants for SlimFast to experience their product and weight loss plan over the course of two weeks.
Via self-filmed video and photo content, we invited them to reflect on their overall product experience, their happiness level & attitude to their weight. We invited the best participants to create testimonial videos, bringing to life individual stories and reinforcing SlimFast’s key benefits

Zara's Story
2
Weeks
13
Community Members
71
Llbs lost
644
Pieces of content uploaded