POLIDENT REAL STORIES

The Challenge

GSK and Grey Possible worked with our team to engage more than 200 denture users across 10 different markets to capture and curate a bank of powerful, real life stories around the denture journey.

The Outcome

We spoke to denture users of all ages about their experiences and needs to create a database of authentic, consumer driven advice around dentures that can inform and inspire others at the early stages of their journey.

The project ran for 3 years, where content was accessed through market specific microsites and YouTube channels by new denture users looking for advice and support, and the wider denture using community.

Please get in touch if you’d like to see a more comprehensive case study.