care international

“We have found having access to a mobile community hugely illuminating and beneficial. Through the setting of various monthly tasks to our community members, we’ve been able to shape our supporter journey based on the insight we have received. It’s really been an invaluable resource.”

Emily McGuinness
Senior Fundraising and Engagement Team
CARE International

The Challenge

CARE’s direct marketing team briefed us on creating a mechanism for generating instant insights that would feed into their core stakeholder team. They were looking for insightful content that focused on a broad spectrum of topics ranging from input into new TVC creative to response to new product launches.

The Outcome

We recruited and managed a long term community of 12 CARE donors over the course of a calendar year. Our agile donor community responded instantly to tasks covering various topics and assignments over the 12 months.

The CARE teams internally have access to the community and are provided windows to generate their own tasks and questions for the community. We are able to seek out high quality video responses with engaging responses that answer the team’s most pressing questions.

In addition to being a year round insight resource, some participants were also invited to tell their stories in TVC ads aired nationally.