MASTERCARD

The Challenge

Mastercard had created a comprehensive global segmentation of their affluent target consumer based on quantitative data, and required high quality self generated content to bring to life the audience powerfully for internal stakeholders.

The Outcome

We completed a recruitment and casting process in 9 markets across Asia and Australasia, with final participants representing key segments in each market, and further expanding on key insights and analysis around their attitudes to credit card use.

The content lives in a video library for Mastercard’s internal use in addition to short subtitled market specific edits and a global edit representing the story across markets, giving internal teams a visually engaging way to understand their key consumer profiles.