DREMEL 4200

The Challenge

The Peek team have produced user generated created content for the launch of the Dremel 4200 multi tool sourced from a 20 strong community of DIY enthusiasts we recruited across the UK.

Consumers were creating, designing and building their own DIY projects using the new Dremel 4200, and recording their experience from planning to final reveal over 8 weeks.

The Outcome

Our team engaged with each consumer on a personalised and individual basis as they recorded & shared high quality video capture of their home DIY journeys and product reviews through their smartphones.

Dremel shared the videos on their social media including Facebook and YouTube, with over 200,000 typical impressions across the posts!