DREMEL 4200
The Challenge
The Peek team have produced user generated created content for the launch of the Dremel 4200 multi tool sourced from a 20 strong community of DIY enthusiasts we recruited across the UK.
Consumers were creating, designing and building their own DIY projects using the new Dremel 4200, and recording their experience from planning to final reveal over 8 weeks.
The Outcome
Our team engaged with each consumer on a personalised and individual basis as they recorded & shared high quality video capture of their home DIY journeys and product reviews through their smartphones.
Dremel shared the videos on their social media including Facebook and YouTube, with over 200,000 typical impressions across the posts!
Watch Trish begin work on her bird-feeding sign with the Dremel 4200, getting great use out of the engraving attachment in particular.
Now familiar with the Multi-tool and its attachments, Pat got to work on her pendant.
Tony begins construction on his bicycle stand. Find out how he got on and what he thought were the biggest successes of using the Dremel 4200 for this project.
Watch Garrett cut, sand and drill his way to a new cat door, making full use of the Dremel 4200s attachments.