STYLIST

“Mobile communities allow us to greater understand our own audience, & talk with confidence to our clients about who our readers are, what they do, and the brands they consume.

The immediacy sets this apart from any other approach. The ability to respond to client briefs with unique and innovative proposals, prepared at short notice, gives us a head-start over our competitors.”

Head of Insight
Shortlist Media

The Challenge

Our partners at Stylist magazine have an ongoing panel of 1,500 UK readers who reply to online surveys for them on a regular basis.

From this broad pool, we invited 30 consumers to take part in a long term mobile community spanning 3 years. We also curated and ran an additional separate Shortlist magazine community using a similar approach.

The Outcome

The community was utilised to embed insight into the heart of Stylist’s business, as well as simultaneously creating high quality and compelling content for the publication itself.

With immediate access to impactful content, the Stylist teams from within the business were able to leverage the community to great effect. The commercial teams were able to utilise the insightful content to fuel their client pitches.